The Lego company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He had trouble to make ends meet in the absolute depths of the Great Depression, but the miniscule prototypes he previously made of things like ironing panels and ladders had great potential when children’s toys. He named this company Profano after two Danish words, leg and godt, that means “play well. ”
In 1958, he created the iconic profano brick with pipes inside that means it is interlock to lego items. This ground-breaking innovation changed distinguishly the company and allowed that to develop at an unbelievable pace.
By the 1960s, Lego had widened its overseas reach and began producing toys beneath license in North America with an arrangement with luggage manufacturer Samsonite. The company also begun selling models with all the pieces had to build a specific model, and introduced committed themes including Space (with astronaut minifigures), Castle, Village (later renamed Lego City), and FabuLand.
In the 1970s, Lego got a dramatic step forward with its introduction of Lego stats that experienced movable arms and legs. The company likewise began applying more plastic-type and launching larger hinders for youngsters, a brand called Duplo. In the eighties, Lego’s product sales grew at a remarkable rate of ten percent each year, in spite of overall toy industry revenue growth scaling down.
Today, Seglar is a significant global business with profits of above $5. eight billion and one of the most coveted brands in the world, click to find out more ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. However it still feels less just like a ruthlessly industrial giant plus more like an older family good friend.